People are fairly attached to their smartphones these days, so text messaging is a natural way to reach your customers. Texting lets you communicate instantly and encourages your audience take action. Using opt-in text messaging as a key part of your mobile marketing strategy can help you grow your business.
Attracting Customers through Special Discounts and Event Promos
Everyone likes to feel like they’re getting a deal. Just think about the times you’ve bought something you weren’t planning on because it was on sale. By sending out text messages with discounts, either store-wide or on a specific item, you can bring in customers who otherwise may not have come in that day. Make sure you mention that it’s an exclusive deal, as this encourages customers to continue opening your texts in the future for more special offers.
If your business is holding an event, such as an in-store demo or a special class, a text invitation is a great way to boost your turnout. Combined with cross-promotion on social media, you can spread the word about your event to a much larger audience.
If you’re in the service industry, you know how frustrating no-shows are. You can use your text messaging system to automatically send out reminders for upcoming appointments a day or two in advance. You may notice a decrease in missed appointments. If the client needs to reschedule, the text can remind them to make the call. That advance notice on the cancellation lets you fill that time slot with another client.
Text messages give you a direct line to your customers, so you can use that connection to get feedback on your business. Sending a quick survey after the customer visits your business is one way to capture their option of your business. Sending out a quick poll is also an effective way to capture feedback. You might ask which of two products customers want to see in your store. Open-ended questions with the option for customers to provide suggestions also work. Input from customers helps you improve your goods or services to strengthen your business.
Company or Product Information
Text messages let you keep customers up-to-date on business happening with information about your company or specific products through texts. You might promote a new product launch with a quick message. If a customer buys a new product, follow up with a link to FAQs or a tutorial video for using the product. Sending links to your social media profiles helps increase your followers and stats. You can also share details about changes like new business hours or changes to your service offerings. The goal of these messages is to keep your customers in the loop and encourage them to engage more with your company.
Your customers come to you with different experiences and engagement levels. Some purchase from you regularly. Others have just discovered your company. You may have previous customers who haven’t purchased in several months. Sending targeted messages to specific groups based on their experiences helps customize your approach. Examples include automated welcome messages to new customers, thank-you texts after purchases, and "we miss you" notes to customers who reach a certain length of time without purchasing.
Give customers the chance to opt out of text messages, as well. Try not to overuse texting, as customers may get annoyed. With a little customization and a focus on sending valuable info, you can create an effective text messaging strategy to enhance your business.