2017-04-28 14:13:18 Marketing a Business English Find out how to identify your target market. Your target market is a highly specific group of potential customers to buy your products or... https://d1bkf7psx818ah.cloudfront.net/wp-content/uploads/2017/04/08214414/Business-Owners-Need-To-Identify-Target-Market.jpg What Is a Target Market?

What Is a Target Market?

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A target market is a clearly defined group of people most likely to patronize your business. Target markets have specific age ranges, genders, educational backgrounds, professions and geographic locations. If you run a coffee shop in an area with a robust co-working scene such as downtown Toronto, for example, your target market might be millennials who work for startups and earn a specific amount of income. Businesses that identify their target markets have a better chance of creating marketing messages that resonate with them. Understanding specific details about your potential customers also allows you to offer products and services they’re anxious to buy, so you can build client relationships.

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Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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