2017-03-01 00:00:00 Marketing a Business English Explore the benefits of marketing automation. Marketing automation frees your marketing teams to attract sales leads that convert into... https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/06/employees-set-up-automated-marketing-software.jpg https://quickbooks.intuit.com/ca/resources/marketing/what-is-automation/ What is Marketing Automation?

What is Marketing Automation?

1 min read

Marketing automation refers to the practice of using software to streamline a company’s numerous marketing activities. You can use marketing automation to help your marketing team work more efficiently and generate revenue more quickly. Marketing automation software can be used to launch or scale your business’s marketing efforts. The software, and not marketing teams, does all the heavy lifting on time-consuming tasks such as posting daily to your social media accounts, sending email blasts, capturing leads, and collecting data and organizing it in your database. Companies use marketing automation software and platforms such as Hubspot, Marketo, and ActiveCampaign. You can use marketing automation whether your company’s focus is business-to-business or business-to-customer sales. Your team, free from grunt work such as data entry, can focus on analyzing data, testing marketing campaigns, and tweaking them for success. Consumers respond positively to personalized messages, and marketing automation frees your team to target and individualize marketing messages, which results in higher response rates and more sales. It’s important to remember that automating your marketing activities doesn’t mean you’re sending spam. You and your marketing team control the quality of the content sent to your current and prospective customers and clients. Marketing automation can improve your marketing team’s efficiency and provide you with the data you need to scale your business and boost revenue.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

Related Articles

How Automation Will Affect Small Business

Ideally, increasing automation will let you scale and grow your small business…

Read more

What Automation Means for Accountants

Automation is changing the field of accounting. Even the Canada Revenue Agency…

Read more

How AI and machine learning are tipping the odds in favour of Canadian small businesses

Canadians are embracing the potential AI holds to improve their lives, and…

Read more