Despite the popularity of online shopping, retail storefronts continue to thrive. Retail design, which includes the architecture, layout, decorations, and all advertisements and displays, often functions as a salesperson of sorts, working to engage customers and sell products even when employees are busy elsewhere. Ultimately, your storefront design can help increase your bottom line profitability. Hiring a professional to design your storefront can prove an extremely wise investment in your small business.
At your new small business, you’re almost certainly on a tight budget and may be used to completing most aspects of the business on your own or in-house. It may seem counterintuitive, but spending some money to hire a professional designer can actually save you money in the long run versus taking on the job yourself. You’re paying up front for anticipated long-term profits your expert-designed storefront will help bring in. Of course, you do have to be able to shoulder the cost. However, consider the alternative: Inexperience may lead you to make mistakes that could drive away customers and cost you more to fix down the road.
Using a professional will save you even more money in terms of time spent creating a budget and planning the design to coincide with it. Every professional will ask you what kind of budget they have to work with. Be honest. Most designers are used to working with tight restrictions and have mastered the ability to craft a design that will maximize what you’ve allotted for them to work with. While your designer is spending time making calls, checking prices, and mapping out an efficient floor design for your store, you can focus on doing the primary things that keep your company running and moving forward.
Any experienced interior designer has built up a network of connections with vendors. The longer the designer has been working, the wider and more diverse their network will likely be. Regardless of your store’s specific needs, the chances are very high that your designer already has at least one or two contacts in mind with the products and services necessary to create your store. The relationships your designer has built with these connections typically translates to better deals, more significant discounts, and opportunities that you would not be able to access on your own.
Telling the Right Story
Professional designers are trained storytellers, skilled at using the space and budget given them to maximize your store’s layout, convey your brand’s message, invite consumers to become patrons, and ultimately drive up profits. A hired professional knows how to pay attention to specific details and the space as a whole, and is cognisant of what various colours, patterns, textures, fonts, and displays convey. Once you outline a basic concept, a good professional designer knows exactly what combinations to put together and where to put them to express your company’s brand image in a way that is compelling to prospective customers.