Developing an app for your small business helps you connect with customers, promote your company, and spread your branding far and wide. The work isn’t over once the app hits Google Play or the Apple App Store. Marketing your new small business app helps your customers find it, so you can start reaping the benefits.
Keyword optimization within the app store helps customers find you in a saturated app market. Your app description should include relevant keywords that people might search to find you or a similar business, such as industry phrases or the services and products you offer. If you’re a local business, including location-specific keywords makes it easier for community members to discover your app.
Building up to a launch date helps generate excitement around your mobile app. Start your "coming soon" promotions via your social media channels, blog, website, and paid advertising if you go that route. Detailed blog posts highlighting the features or videos about the app are good options. Businesses with physical locations benefit from posting signs in-house to tease the launch. Incentives associated with the launch increase the number of downloads. You might offer a special discount in the app for downloading on launch day.
If you already have an email list for customers, you can send messages directly to your audience to promote the app. Create an email highlighting the features with screenshots to gain attention. You can create a series of emails set to automatically go out every few days leading up to the launch.
Make it easy for people who already engage with your company to download the app. Including download links on your company website is an easy way to do this. QR codes work well for in-store promotions. By simplifying the process, you remove barriers to downloading the app.
Your employees can help promote the app with in-store customer interactions. Train your staff to ask customers if they have the app during the checkout process. They should understand how the app works and the benefits of using it, so they can pass on that information to customers.
It may take some time to increase downloads and use of your small business app. Work multiple channels to promote the app, and offer incentives such as discounts or reward programs to boost use.