Online ordering is a popular way for customers to get food from their favourite places. Money spent through online ordering services increased 25% from 2016 to 2017 in Canada, and customers who order electronically often spend twice as much as customers who order through traditional methods. As a small business owner, you can capitalize on these trends by signing up with online ordering apps in your area. The biggest digital food service platform in Canada is JustEat, which is available in more than 160 cities in seven provinces. Other services, such as SkipTheDishes and UberEats, are available in certain areas.
You can sign up for more than one service at once, and getting started is simple. Visit the website of the online ordering site, then look for a restaurant registration link. After your application is approved, you can upload your menu, prices, photos, hours, and location information. Customers can order via phone, tablet, or computer. On your end, you need at least one digital device to view the orders you receive.
Once you start receiving orders, some sites give you specialized data about ordering trends and your most popular dishes, helping you stay competitive. Each site has a different pricing structure. Some may add a flat fee on top of the customer’s order, while others have fee structures that cut into your profits. Take a look at your menu to make sure your prices can support site fees.
Signing up with established sites lets you tap into the market base that already uses those sites regularly. You can sidestep any security concerns about taking payments online by going through trusted companies. Besides improving the customer experience, online ordering can improve your internal workflow. Phone orders take time and resources away from other types of in-house work. Redirecting some of those phone orders into digital orders means you receive the same profits with less work on your end.