The buy local movement has continued to explode. Eager to take some of their dollars away from massive corporations and keep it in their own communities, all kinds of consumers are embracing this shift. As a small business owner, there are lots of ways you can capitalize on this movement.
If your community celebrates Small Business Saturday, get involved. This is a day where shoppers are encouraged to learn about and patronize small local businesses. To entice new shoppers, many businesses offer special deals or celebrations. You may want to work with your local chamber of commerce to set up Small Business Saturday if it’s not already happening in your community.
Also, make sure that people can find you. When choosing a restaurant, looking for a brick-and-mortar store, or searching for services, most people start online. If locals are searching online for your niche, are they going to find you? If not, they’re definitely going to find your international, big brand competitors. Make sure to use local digital marketing strategies so your website gets picked up by search engines.
Once people are on your website, put a face to your business. Make an "About Us" page where you talk about the history of your business but also showcase yourself, your family, and your employees. When people can see who they are supporting, it has the potential to make them even more loyal to your business. And if possible, get active in the community. Host special events at your business, sponsor a local sports team, and advertise in small local publications such as community newspapers or even church bulletins.
The buy local movement is designed to improve communities by supporting local businesses. To profit from this movement, you need to be visible in your community and stress the local aspect of your business. Then, simply connect with customers and show them how you can meet their needs in different ways than the big, international corporations.