Your product image can make or break a potential sale. Today’s consumers realize they have options, and they’re only going to spend money when they’re confident that they’re making the right choice. How you portray your products makes a tremendous difference in how they and your company is viewed, so don’t take any shortcuts. A high-quality product image is always a prudent investment in your company’s future.
Why Image Quality Matters
Even today’s niche markets tend to be saturated, and standing out from the competition is no easy feat. One way that you can differentiate your business is to create attractive, professional promotional materials that showcase your products in an appealing way. A well-written product description, a high-quality photo, and ideally even a video can really give a customer that extra push to place the order.
Your online customers are browsing without being able to examine the products, so it’s up to you to provide the closest thing to an in-store experience possible. The quality of your marketing materials also directly reflects the quality of your organization. A grainy cell phone picture may work for a personal eBay listing, but it’s no way to represent your e-commerce business.
Outsourcing Photography Services
Hiring a professional photographer is usually the best way to ensure top-quality results, but it’s not always the most economical option. In some cases, you may be able to save some money by exchanging company goods or services for photography services. In most cases, you’re going to end up paying out of pocket. If you plan on selling many new products in the future, it may be more cost-effective to invest in your own equipment so you don’t have to hire someone every time your company stocks a new product.
Procure Necessary Gear
You don’t need to spend a fortune to get a camera that can take professional photos. Ideally, your camera should be capable of taking images that are at least 72 dpi with an original size of 1000px x 1000px. How much money you want to invest in a camera is up to you, but remember that this is a piece of equipment you are going to use many times over, so go for something that gets the job done right.
Set the Scene
How you take the photo is just as important as the gear you use. Whenever possible, try to take a picture of the product being used or in its natural context. For example, a bracelet or ring would look better shot on a hand model than sitting on a table. When it’s not possible or ideal to photograph the product in its natural habitat, use a white background for all images. Take pictures from multiple angles so the customers can really see exactly what they’re buying.
Process the Pictures With Image Editing Software
The final step is to process your photos to make them all consistent and attractive. Learn the basics of Adobe Photoshop or a graphics editor of your choice. There are plenty of free tutorials online. You should be able to crop, rotate, resize, and adjust the colors and brightness, even with minimal experience. Once you’re confident that the images look their absolute best, you can post them to your website with pride.