Most small businesses need a logo created for daily use on a wide variety of mediums. Company letterhead, business cards, store signage, and company websites, for example, are great places to show off your company’s well-thought-out logo. A common question small business owners have is whether to design the logo themselves or hire someone else to do it. The answer to this question is based on four keys areas of consideration: time, budget, software skills, and creativity.
First off, if you aren’t a creative person, you should consider hiring a designer. There are many lessons to be learned from a great logo. Yours should convey your company’s products and services, or tell a great story. You need to ask yourself whether you are capable of designing a visually simple and appealing image that can stand for your business. Then, even if you decide you are creative enough, you need to objectively assess if you have the proper software skills to turn your idea into an actual logo. Many inexpensive or free graphics software packages are available, but if you don’t already know how to use them, you’ll have to put in the time to learn.
You also need to consider budget. A well-done logo from a skilled designer will cost a few hundred dollars at a minimum and perhaps up to a few thousand dollars. There are websites, such as 99designs.com, that link up creatives and business owners desiring logos, but if you don’t have that type of budget, you likely have to create a logo yourself.
A final consideration is time. Even you have the creativity and skill set to design and create your logo, you need to ask yourself if it is something on which you want to spend your precious time. The task may take you a few hours or a few days depending on your skill level, and that time might be better used in another area of your business. Making your own logo comes with an opportunity cost that you want to analyze.
The bottom line is that if you have the budget, you are likely better off hiring a professional designer. You’ll get a better design and can use that time elsewhere in your business. Otherwise, if you need to create your own logo, the good news is you’ll also pick up some new skills along the way.