Freezing in terror isn’t the best way to impress clients and investors, so it’s vital to brush off anxiety before a sales pitch. Practice coping with triggers that shake your confidence to maintain a calm demeanour and win over your audience.
Chances are you speak clearly and show enthusiasm when chatting with friends. Try to bring a similar conversational tone and relaxed body language to your sales pitches. Stand up straight, smile, and make eye contact with your audience, avoiding a closed-off posture. The point is to get people to trust you, and crossing your arms or staring off into space makes you seem unfriendly.
Does public speaking make you fidget, sweat, or ramble uncontrollably? Maybe, you start repeating yourself, rattling off useless information, or rushing through pitches just to escape. Come up with an action plan to deal with these nervous habits, such as slowing down your breathing.
Thorough preparation helps you work through many panic moments. If you know the ins and outs of your product and practice your talking points out loud, it becomes easier to show real excitement in your pitch. Confidence grows naturally when you turn your thoughts away from personal flaws and focus on the positive impact your product offers your customers.
If all else fails, shift attention from yourself for a few moments by engaging your audience. Asking a question about client experiences can add emotional impact to your sales pitch and help you tailor your responses to fit a customer’s specific situation. Prepare responses to common objections so you’re never grasping for words when customers have second thoughts about making a purchase.