One of the most inventive ways to drum up business for your accounting practice is to position yourself as a thought leader in the field. Sharing your advice with an audience via podcasts is arguably one of the most cost-effective way to do that, and the exposure can help you draw clients from all over Canada. A variety of apps makes it really easy to start your own accounting podcast.
Easy Podcasting Apps
iPadio is a very basic, point-and-click-and-talk app that’s available for free from the iTunes Store. Developed for iPad and iPhone, it’s fully integrated with your mobile devices and takes advantage of a lot of their features. For example, if you’re visiting Vancouver and want to talk about the railroad there, you can get aboard the train, press the talk button, and record up to 60 minutes of audio. Then, you can add a geotag to show where the train has traveled during the recording, splice in some pictures you took with your phone’s camera, and upload the whole package to either your iPadio account or any of the social media platforms where your clients follow you.
Anchor requires that you download the app and choose a name for your podcast. Then you’re done. That is literally the entire setup routine. Once the app is on your iPad, iPhone, or Android device, you’re ready to record, which is actually a lot like making a phone call. Speaking of which, if you intend to take calls from listeners, you can do that right on your phone while you record.
VoiceThread is for Apple users who have reached the limits of what iPadio can do and are ready to take more control over their production quality. This app has enough self-serve tools to keep an accountant busy forever. Record your voice for upload; then create a slideshow, add video, layer in sound effects, share documents directly with your audience, and get real-time feedback from followers. VoiceThread also lets you type or draw on the screen and instantly share what you have with a live audience.
Spreaker offers professional-quality recording and uploading capabilities from your Apple, Google, or desktop device. Record an impromptu podcast from your car when a traffic jam puts you in mind to talk about CRA rules for mileage, switch the files to your desktop when you get into the office, add screen grabs from relevant websites, edit your recording, and fire it off. Your can livestream or record your program for later upload.
Easy and Powerful
Mobile Podcaster earns honorable mention for being both easy and powerful. This iPad/iPod app has a super simple tap-to-start interface, and it renders very complex tasks intuitive and even fun. Swipe with a finger to trim recordings where all you said was “uh” and “um.” Tap and drag to place images, including a customized logo (or “bug,” as it’s known in the podcasting business) in the corner of listeners’ screens. Upload via WordPress or directly to the Mobile Podcaster platform, where there’s already a large audience waiting to hear your thoughts.
Drumming up new clients for your accounting practice is a lot easier when you’re a respected podcaster. Try sharing your thoughts with colleagues and future clients alike with these apps.