Coupons can be a powerful and effective way to draw new clients to your business. In fact, you can trace the success of Coca-Cola back to a coupon campaign in 1887, but consumers don’t just use coupons on sugary drinks or retail products. They can also use coupons, deals, and promotions for your accounting firm.
Offer Referral Discounts
When trying to attract more clients, start with your current client base. If your current clients are happy with your services, they may be more than willing to recommend you to their friends or business associates. To sweeten the deal, offer your clients an account credit or a discount on services in exchange for a referral.
Send Coupons to Potential New Clients
Consider mailing coupons to prospective clients. Depending on the type of clients you’re trying to target, the coupon may be $25 off tax preparation services, a free consultation and estimate for payroll services, $100 off an annual agreement for bookkeeping services, or whatever deals make sense in your situation. To develop a list of prospects, target all the mailing addresses or all the businesses in a certain postal code. You can also buy lists of prospects from certain companies or collect contact information at a trade show or marketing event.
Leverage Face-to-Face Marketing Opportunities
Face-to-face marketing opportunities include trade shows, conventions, local fairs, and similar events. If you find an event that you believe attracts your target clients, book a booth. Be ready to talk to attendees about your services, and hand out coupons or special offers. To build up a snail or email list for marketing in the future, consider holding a drawing. For example, offer free tax prep or a gift certificate to a local shop. To enter, people have to share their email or home addresses. Then, you can use that contact information in the future for a marketing campaign or coupon blast.
Include Coupons With Print Marketing Campaigns
If you do any print marketing such as newspaper or magazine ads, also consider including coupons with your ads. Regardless of the deal you offer, put an expiration date on the deal. It helps to build in a sense of urgency. When potential customers have a deadline, they’re more likely to reach out to you in a timely fashion.
Use Social Media to Promote Special Offers
Social media marketing is a great way to build brand awareness and find new clients. Consider using your accounts to showcase special offers. For business-related social media accounts, always have the account set to public so anyone can see and follow you.
To entice more people to follow you, draft a special offer, but include some contingencies to claim the deal. For instance, require people to follow you and share your post to receive the special offer. When people like or share your posts, it often shows up in their friends’ social media feeds, and your business gets even more exposure.
The right offer can entice new people to try your services, and once you get them in the door, you have the opportunity to keep them for life. Be creative about the deals you offer, and crunch the numbers to ensure the deal doesn’t hurt your bottom line.