Are you looking for ways to attract more investors? Investors often use a company’s average earnings growth percentages to determine whether a company makes a good investment. Your average earnings growth is your business’s percentage of earnings paid out to employees, minus any bonuses, over a specific period of time — such as a three- or five-year period. Ideally, investors want to see an increase in your average earnings growth. However, an increase in your average earnings growth needs to accompany an increase in sales revenue, otherwise it could indicate trouble down the road.
When your earnings growth percentage increases, it means you’re paying out more money to your employees — either you’ve increased wages or you’ve hired more people. If this percentage increases without your annual sales percentage and productivity numbers increase as well, your profits decrease. In the long run, you would need to cut costs or raise your prices to even things out. So if your earning growth percentage increases and your annual sales amount doesn’t increase too, it could be a red flag to potential investors.
Tracking your average earnings growth percentage also helps you make important decisions for your business. For example, if you track your average growth earnings on a monthly, quarterly, and annual basis and compare the percentages to your average sales amounts throughout the year, it’s easier to spot upcoming growth or loss trends. Knowing this information in advance could help you determine whether or not it’s feasible to hire a new employee or determine where you need to cut back your spending a bit.
When looking for potential investors, you need to compile a range of data including your average earnings growth, compound annual growth rate, and annual sales history. This way, potential investors can see what your company has accomplished and determine where it’s heading in the next few years. The goal is to get potential investors to see the big picture — that their investment helps your company succeed — so the more data, the better.