2017-03-08 00:00:00 Public Relations English Determine your customer or client preferences by implementing a case study to identify market trends and increase profits. https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/06/Man-in-office-reviews-a-case-study-on-tablet-next-to-client-files.jpg https://quickbooks.intuit.com/ca/resources/public-relations/what-is-a-case-study/ What Is a Case Study?

What Is a Case Study?

1 min read

A case study is a documented solution to a real-life problem or scenario event that plagues a customer or client. Using a company’s products and services, the study details step-by-step how management and employees reach a profitable answer. It details any road blocks, how the company worked through them, and how the solution provided a benefit. The study can last weeks or even years, and it can involve a specific entity (for example the accounting department) or an individual within an organization. It provides a way to highlight your experience and show exactly what your products and services do. Case studies deliver word-of-mouth marketing that many consumers find valuable. Instead of promises made by a company on how great a product or service is, a case study offers solid proof through charts and other documentation about how it works and the available options. You can use a case study as a marketing tool to help get the word out about your company. Once a study is complete, you can publish it on social media sites and other high-profile locations to help generate new leads and grow your business. A press release is one way to publicize a study, or you can opt for a niche-related blog to deliver the content only to those interested in specific products and services. Determine your customer or client preferences by implementing a case study to identify market trends and increase profits.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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