According to a recent QuickBooks survey, 1 in 14 women in the Canadian workforce want to start down the path to business ownership this year. The number one reason? To be their own boss. Number two: To earn more money than they could by working for someone else. 39% of respondents said that the COVID-19 pandemic caused them to rethink their priorities, with 19% reporting that losing a job or income during the pandemic accelerated their goal of small business ownership. The drive is there. And women are making moves.
But there’s a flip side to every coin. In a study of professional women in Canada by McKinsey & Company, almost 60% of respondents said they have experienced some form of micro-aggression at work. Discrimination presents itself in many ways, and gender-based bias is prevalent across industries.
International Women’s Day 2022 directly encourages communities to call out negative stereotypes based solely upon gender and asks all to #BreakTheBias. Read on to hear from a selection of women small business owners about how they overcame bias, self-doubt, and negative stereotyping throughout their business journey.