A downsell is a sales technique that you can use to convert a customer who decides not to go through with a purchase for various reasons, including insufficient budget. Instead of giving up on the sale, you try to sell the customer a different product or service with a lower price, which may be more suitable for the customer’s budget. Your goal is to keep the customer engaged in the sales process. For example, when you go to a car dealership, the car salesman shows you a high-end car model with sun roof, leather seats, and power windows. You like the car, but its price is over your budget. The salesman may show you a lower-end model without the sun roof and leather seats that cost less. When this happens, the salesman is trying to downsell you.
2017-01-10 00:00:002017-01-10 00:00:00https://quickbooks.intuit.com/ca/resources/sales/downsellSalesEnglishFind out what a downsell is and learn how to sell using this technique to keep your customers in the sales funnel.https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/01/Mastering-The-Downsell.jpgWhat is a Downsell?
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