Face-to-face meetings convey a sense of trust, and trust is an essential element in building customer relationships. Live video meetings allow you to communicate virtually in-person, while physically across the globe.
Technology advances quickly, but basic communication skills do not. People prefer to look someone in the eyes when speaking with them. Non-verbal communication, such as body language, conveys more information than spoken words alone. Whether in one-on-one meetings, mass conferences, or recorded webinars, your business can benefit from virtual video communication.
With virtual meetings, small businesses are no longer limited by their geographical boundaries. You can connect your business to a niche audience well beyond the backyard of your community or invite an esteemed colleague as a guest participant to a live video webinar without incurring travel expenses.
Recording virtual meetings for later use also provides ample material for your tutorials, webinar series, or short clips on YouTube. Through increasingly visual platforms, you can promote your business and gain online traffic that leads to new sales. Client feedback and marketing analytics also provide you with additional direction on areas to improve.
From attracting leads to closing deals, the benefits of virtual face-to-face meetings can (literally) be seen. Live video chat can personalize your business meetings while widening the pool of clients (and colleagues), and participating in virtual meetings shows you go beyond the status quo. By staying on top of the tide of technology, you can establish your company as a forerunner in business trends and leader among the competition.