Are you wondering how your habits stack up against the most successful real estate agents? Whether you’re building your real estate client roster or you’re looking to boost sales for your established business, looking to successful real estate agents for inspiration can help you identify areas you can improve your own business. From using time management software to joining professional networks, simple changes often add up to significant results for you as a self-employed business person. Below is a guide to the top tips for real estate agents.
Working in an organized environment with a clear plan of action can help you get more done during the day. That organization ultimately lets you take better care of your clients, focus on the most critical tasks, and spend more time finding new leads. Being organized is crucial to ensure you hit your deadlines and have the paperwork done correctly to close deals.
Organizing your workspace makes it easier to find what you need, whether it’s client files or office supplies. That organizational system is especially crucial with paperwork documenting the deals you broker. You need to access documents easily to keep your real estate transactions on time. Clearing your desktop and using organizational tools reduces clutter, which can help you focus better when you sit down to work.
You can also use virtual tools to keep yourself organized. Real estate software helps you keep different aspects of your business organized. Appointment-setting software makes it easy to schedule showings or meetings and enables you to keep track of your schedule. Customer relationship management tools let you keep track of leads and customer interactions. Accounting software such as QuickBooks Online helps you to organize receipts, track all financial transactions, handle invoicing, and manage other financial tasks. Using these organizational tools saves you time on the administrative end, so you can spend more time on building your real estate business.
Take Control of Your Schedule
From filing paperwork to chasing leads, to educating clients, being a real estate agent comes with various duties. Handling all of these duties is easier when you manage your schedule wisely and use time management tools.
Ultimately, the best way to design your daily schedule often comes down to how you work best. Perhaps handling the little things first, like answering emails frees you up to work on more taxing activities with greater focus. Alternatively, maybe you prefer to start with the most difficult or unappealing task first to get it out of the way. No matter your style, it’s a good idea to schedule your day around when you’re most alert and energized. Scheduling activities that require lots of focus and thought to your most alert times helps you be more productive.
As you grow your business, you might consider hiring a real estate assistant to handle part of the administrative aspects of the company for you. Your assistant might tackle answering calls, scheduling showings, managing paperwork, working on marketing, and interacting with clients in the office. Having an assistant lets you delegate some of the tasks that slow you down or that aren’t your favourite ways to spend time. With more of that time going toward lead generation and selling, you can grow your real estate business faster.
Broaden Your Network
Real estate is an industry that relies heavily on networking to find clients. Agents often start with their circle of friends, family, and acquaintances, but even the most well-connected people eventually need to branch out. That’s where strategic networking comes in.
One place to start is with professional real estate organizations. Joining one gives you access to industry-specific knowledge, training sessions, and other skills that you can apply to your business. But you also meet others in the industry, which can help you network. Maybe you specialize in commercial real estate. Getting to know real estate agents who work on residential listings gives you a potential source of referrals. If you have a commercial client who wants to buy a new house, you might refer them to the residential real estate agents you meet. Likewise, agents who prefer to sell houses might refer their residential clients to you when those clients want to buy a commercial space.
General organizations for professionals or self-employed business owners can also expand your network. People who join professional organizations do it for networking, and they may be able to refer you to clients in exchange for your referrals. Someone in a related industry is ideal. For example, partnering with a mortgage broker can give you both a good source of referrals.
Social groups give you access to like-minded people who may find that connection appealing the next time they’re interested in real estate. It’s important to join these organizations because you believe in their mission and enjoy the cause. You should also avoid being pushy or always talking about your real estate business. You can bring up your work naturally in conversations as you get to know fellow members.
Charitable opportunities can also help grow your real estate business. You might sponsor a charitable event or fundraiser to get your name out and create a positive image of you and your business. Volunteering can also help you meet new people, who could eventually become potential prospects.
Choose Real Estate Work You Like
Enjoying the type of real estate work you do can keep you motivated. Whether you start in commercial or residential real estate, it’s a good idea to step back and decide if you genuinely enjoy what you’re doing. Maybe you started in residential real estate because it seemed easy to break into, but you find yourself wondering what it’s like to sell commercial properties. Even the type of properties you sell can make a difference. You might find you enjoy selling starter homes to first-time buyers, or you might prefer higher-end homes with higher price tags.
Finding your niche within real estate can also help you grow your business. You become known in those circles as a go-to real estate agent, which can make it easier to find new clients. Focusing on a particular area gives you expert-level insight that can benefit your buyers by improving the buying or selling experience. If you specialize in fixer-upper homes, you can become well-versed in what to look for structurally and how much work a particular project might take to complete. When you find that groove, not only do you find success, you also get to focus on something you genuinely enjoy each day.
Find a Balance Between Work and Personal Life
As a self-employed real estate agent, you don’t have regular 9-to-5 hours. The more effort you put into growing your business, the more likely you are to see results in your sales numbers and profits. But you also need to have some separation between your personal and professional life. That work-life balance helps keep you fresh and avoid burnout. You may find you increase your productivity when you are working, which can result in you getting more done in a day rather than working longer hours. Plus, you feel better when you feed your interests and spend time with the special people in your life.
Following quality self-employed business advice can increase productivity, help you find more clients, and improve your overall success. Using the right tools along the way can also help. The QuickBooks Self-Employed app helps freelancers, contractors, and sole proprietors track and manage businesses on the go. Download the app.