2017-11-29 00:00:00Selling OnlineEnglishChoose products for your e-commerce business that generate profit. The best products for your e-commerce business are those that customers...https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/12/woman-on-smartphone-views-ecommerce-business-products-on-desk.jpgHow To Select Products for Your E-Commerce Business

How To Select Products for Your E-Commerce Business

1 min read

Just because you have an e-commerce business doesn’t mean you should fill it only with products you use and love. To make money and grow your business, you want to sell products that require a low investment, allow you to turn a profit, and attract repeat buyers. Here are some tips for choosing products for your e-commerce business.

Consumers gravitate toward products that solve problems, so do some research. Peruse social media and popular blogs to find out the kinds of problems people with niche interests are looking to solve. Say, for example, your online business caters to runners. Products that help runners solve problems include heart-rate monitors, hydration belts, and weather-specific clothing.

Your e-commerce business might appeal to people in a particular geographic area, in which case you might consider choosing products that are hard to find locally. If your niche is natural health, for instance, you might stock certain types of highly sought-after supplements that aren’t easily available in your city, town, or province.

You also want to keep price point in mind when choosing products for your e-commerce business. If you price your products high, customers avoid them. Pricing them too low means you have a hard time turning a profit. Choose products that fall within the so-called “sweet spot,” which falls between $100 and $200, according to Shopify.

Lastly, you want to avoid seasonal products, since you’re stuck with products you can’t sell when they become outdated. Instead, select products that you know your customers want to buy year-in and year-out.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

Related Articles

Determining Which Products to Sell Online

When starting an online store, your first priority should be determining which…

Read more

Launching a Brand Extension

As a small business, you face the same brand dilemma your larger…

Read more

Sell Products Online Without Keeping an Inventory

It’s easier than ever to launch your own e-commerce business and start…

Read more