Storytelling on social media is one of the best ways to grab and keep people’s attention. If your niche is on LinkedIn, consider publishing interesting and engaging posts on the site. Writing LinkedIn posts could prove to be a highly effective way to tell readers your story and how you became an expert in your field.
Create Article Topics for Niche Audiences
LinkedIn users tend to be busy people. When you write an article to publish on the site, your goal should be to wrap your point around a story aimed at capturing a niche reader’s attention fast. Here are some examples of article topics for niche audiences: “management tips for executives who played sports in college” or “marketing insights I learned from observing my beloved dog.” For these two examples, your niche audiences are executives who played sports in college and dog lovers. Writing about your days playing college sports and the things you learned from spending time with your dog, all related to a larger point, can get you noticed by niche readers who have a high chance of becoming loyal followers if they like your articles. The extra nice thing about writing niche topics is that you can you count on your articles being read and shared by people who relate to you.
Go In Depth or Not, It’s Your Choice
The social media user typically has a short attention span, but not on LinkedIn, notes the website OkDork. There really is no hard and fast rule when it comes to how long your articles should be, but some studies suggest that some LinkedIn users enjoy long-form articles. It’s easy to get lost in the weeds when it comes to long-form writing, so if you choose to go that route, you might create outlines of your articles to help you stay on track. Whatever article length you go with, the main point is to share valuable information with readers that establishes you as an authority in your field.
Add Colourful Photos and Graphics
LinkedIn has a serious vibe given that it’s all about careers and business, but that doesn’t mean users like boring articles. Your articles have a better chance of being read if they have eye-catching photos and graphics. Colourful stock photos, professional photos of your business taken in-house, and cool charts are a few of the things you can add to your LinkedIn articles to make them sticky and shareable.
LinkedIn Post Technical Stuff
Search engines index your posts so that even people who aren’t on LinkedIn can find them. For this reason, try to optimize your article title so that it comes up in web searches. You might limit your article headline to around 50 characters, as studies suggest that articles with titles of this length get the most views on LinkedIn. It’s also a good idea to split your article into subtopics and create subheadings for each subsection, as this makes articles much easier to read.
You shouldn’t expect your LinkedIn posts to be overnight sensations — though in some cases they might achieve that status. If you publish posts regularly, you can expect your followers to see you an authority in your field, which has great potential to yield repeat sales and referrals.