2016-12-15 00:00:00 Selling English Find out what cross-selling is and how small business owners can use this sales technique to increase sales. https://d1bkf7psx818ah.cloudfront.net/wp-content/uploads/2017/03/08214558/Artisanal-Cheese-Seller-Prepares-A-Cheese-Platter-With-Additional-Charcuterie-He-Cross-Sold-To-His-Customer.jpg How to Cross-Sell a Customer

How to Cross-Sell a Customer

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Cross-selling is a sale technique to sell more products to customers. When you cross-sell customers, you try to sell products in other categories that may complement what they are already buying. For example, when you go to a fast food restaurant and order a hamburger, the cashier always asks if you want fries with your hamburger. When this happens, the cashier is trying to cross-sell you.

To cross-sell a customer, take the following steps:

  1. Based on what your customer is buying, determine the customer’s interests and needs.

  2. Recommend relevant products that you think would add value to what the customer is buying.

  3. If possible, offer a bargain to the customer. For example, offer a combo price.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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