Content marketing is an effective way to build your brand and bring more traffic to your small business blog, but you can’t just snap your fingers and have high-quality content ready to go. You either need to spend your own time on content creation or pay someone else to do it for you. Both methods become costly when you’re making several posts per week. With content curation tools, you keep the stories coming while saving time and money.
Benefits of Content Curation
To drive people to your blog and keep them coming back, you need a steady stream of content. With content curation, you share another author’s content on your own blog or social media accounts, creating a beneficial arrangement for both parties. The author gains exposure while you keep your blog active without going through the cost or time commitment of creating original content. As you post content that benefits your readers, you develop your brand as a reliable source for information about your industry and make it more likely that others share your content.
Content Curation Tools
If you spend as much time looking for content as you do creating your own then content curation isn’t doing anything for your business. Fortunately, there’s no shortage of content curation tools that help you find and share content. While there are free tools available, it’s often worth your money to pay a monthly fee for more advanced features. Feedly is one popular tool that allows you to set up custom RSS subscriptions, so you have the best stories at the top of the list. With Bundlr, you can combine different types of content into bundles you share. The Hootsuite Syndicator lets you add RSS subscriptions, and then schedule times to share content. Try a few different tools to see which ones have the features you need. Many tools have similar features, so you may find that the interface of a particular tool is the deciding factor. Consider a tool with post scheduling, as automating your posts is a great way to save time.
If you already subscribe to blogs, then you can simply add those subscriptions to your content curation tool. Otherwise, you need to find blogs in your industry and subscribe to them. Choosing the right blogs is vital to your success. When you’re curating content, you don’t have always have time to read the entire article before you share it, so you’re likely going to skim through it to see if it provides value to your readers and fits your brand. Subscribing to the right blogs ensures you have plenty of high-quality content to choose from. Even though it isn’t your content, the amount of trust your readers have in you depends on what you share. A range of sources can work well for content curation. Stories about recent events are a good choice as long as you share them promptly. Content with visuals and other media is popular, especially if it has an infographic. People also enjoy content that teaches them how to do something new. As you curate content, you develop a better eye for quality, making it easier to choose what to share.
Adding Your Own Touch
Even though you’re sharing content, it still helps to write a line or two about it to inject your own personality and reinforce your brand. You could come up with a headline of your own with your reaction to the post or pick out a quote you like from the article. Respond to a point that the article makes, or ask your readers what they think about something the article said. You aren’t writing an in-depth analysis, but you should be able to come up with something to say about the content you’re sharing. With a content curation tool, it’s easy to include your own headline when you schedule posts.
Content Curation on Social Media
Content curation and social media networks are a natural fit because of the popularity of content sharing. Twitter can be an ideal platform for content curation, because the short lifespan of tweets makes it acceptable to send out several per day. By balancing tweets about your own content with retweets, you can stay active without spamming your followers. With YouTube, you can set up playlists of useful videos related to your industry to benefit viewers. Pinterest is another network where you can put together resources that help your viewers, as you can set up boards related to specific subjects and fill them with curated content. To develop an effective content marketing strategy, you need to balance creating your own content and curating content from others. This ensures you’re consistently putting out useful content to boost your brand’s reputation and drive traffic.