If you’re looking to expand your company’s exposure to customers and increase your revenues, try using video. By creating inspiring and educational videos, you can boost many aspects of your business, from funding to marketing efforts.
Make a Crowdfunding Video
If you’re looking for alternative funding to jump-start new projects and expand your small business, then you might want to think about making a crowdfunding video. Many business owners like yourself find that these videos are a great way to reach potential customers and get them invested in your business.
There are some key pointers to follow to create a successful crowdfunding video. For starters, length isn’t as important as quality, so try to limit the video to a maximum of two minutes. Explain your business or project clearly within the first 30 seconds. Spend the majority of your video budget on quality filming equipment and getting your video edited professionally.
The goals are to craft a compelling image and story for your business, describe your mission, and explain what a contributor gains by chipping in to help fund you. Sticking to a short time frame forces you to be straight to the point, so you don’t stray from your primary message.
Think of explanation videos as “how-to” videos that explain the purpose of your product or service and how to use it. Stay away from doing a commercial, and strictly stick to providing useful information. One goal of an explanation video is to introduce your company and your product or service to consumers. But the larger marketing goal is to help make your company – and what it has to offer – easily understandable, and therefore more accessible, to your target audience.
A bonus of including explanation videos on your company’s website is that they help boost your search engine optimization (SEO). Search engines place a lot of emphasis on video content when compiling returns for searches.
Educate Your Audience
Regardless of the specific market your company operates in, there are countless topics on which your staff can provide expert information. If, for example, you run a floral business, you can have one of your team members give a tutorial on different types of flowers, such as which ones are suited best to specific occasions.
Doing educational videos enhances the perception of you and your small business as an expert authority in your industry. It can help put your business on the map as an important company and make you stand out from your competitors.
Go Behind the Scenes
You can take educational videos in a slightly different direction by educating viewers about your small business. Doing videos that tell the story of your company helps you connect with customers and engage them on a more personal level. They offer an important opportunity to establish and strengthen customer relationships.
There are a number of directions you can go with this kind of video. Use educational videos as an opportunity to introduce founding members. Tell viewers the history of your company, how it got started, what your goals were at the beginning, and where you see your company headed in the future.
Go a step further by letting viewers into the more intimate, daily workings of your company. Consider including footage of team meetings, the work floor where staffers are actively putting together products, and even interactions with customers.
People are generally more likely to feel comfortable doing business with your company if they know how you operate. Giving people a behind-the-scenes look at your company can be a big step in building deep bonds of loyalty and trust with current and prospective customers.
At the end of the day, there are a bunch of creative ways you can use videos to connect with current and potential customers. Use some of these video ideas to reach your target audience and expand your small business.