Blogs provide an inexpensive way to promote your new small business. You’ll need to post content to your small business blog regularly to help consumers get to know you and your brand. Follow these steps to create a blog and post content to promote your business:
- Launch a blog on your blogging platform of choice. Popular blogging platforms include Blogger, WordPress and Tumblr.
- Find keywords relevant to your business using keyword tools such as Google AdWords and SEMrush.
- Use your keywords to write interesting and engaging blog posts relevant to your target audience.
- Share your blog posts everywhere to promote your business. Share your blog posts on social media sites, such as Facebook, Twitter and Pinterest. You can also include links to your blog in your email signature and share links to your blog posts in your email newsletter.