Attracting new customers is a must for any small business, and inbound marketing is a viable alternative to outbound marketing. Understanding the fundamental differences between these two marketing methods makes it possible to use inbound marketing more effectively.
Inbound vs. Outbound Marketing
Inbound marketing is all about attracting customers in a natural way. In practice, this style of marketing is less intrusive than outbound marketing methods. With inbound marketing, customers flow into your company’s sphere of influence through organic channels such as website content and social media messaging. Alternatively, your company engages in outbound marketing when you place ads on the radio, in newspapers and magazines, or on television.
Inbound marketing is more of an organic process where customers find you after seeking out specific information online. Often, customers do product research before buying, which is why your online content is so important. Your approach to inbound marketing should be tailored to finding ways to meet customer preferences. With inbound methods, you can also target specific customer demographics, which helps you reach people who are more likely to buy what you sell.
Establish Ongoing Communication Channels
Creating a long-lasting and successful inbound marketing strategy for your business requires a commitment to opening up channels of online communication. Crucial platforms for reaching out to prospects and customers include your business website, your blog and your company’s social media platforms. Developing a sound content marketing strategy is just as important, because without quality communication, your efforts may come up short.
How to Ace Content Marketing
Content marketing is a great way for small businesses like yours to level the competitive playing field with larger competitors. When developing your content marketing strategy, the first step is identifying who your main customers are and then finding ways to tailor your message to attract them to your business in droves.
Knowing your customers involves understanding them demographically, listening to their desires and needs, and delivering goods and services in a way that ticks off every box on their “I really want this” list. Your content strategy should be centered around providing helpful facts, tips, and suggestions about how to get the greatest benefits out of your products. When prospects and customers want to know “What’s in it for me?” your content provides the answer.
Become a Thought Leader
If you really want your inbound marketing to stand out, position your company as a thought leader in your industry. Thought leaders publish their strong opinions through blog articles and white papers that are informative and based on factual evidence. Thought leaders are also visionaries, so you may want to share innovative plans with consumers.
Build a Social Media Fan Base
Social media likes are okay, but raving fans who adore you are awesome. Social media marketing can provide your business with a never-ending stream of quality sales leads and sales, but first, you must commit fully to optimizing message creation and distribution. Messages should be engaging and interesting enough for people to share with others. Work on attracting social influencers with a large social media fan base, and begin building your fan base by piggybacking off of theirs. Another idea is to create appealing photos and videos to share on social media.
Use Tech Tools to Your Advantage
Use social media tools that let you schedule message posting and target specific consumer groups. Adding a newsletter subscription box to your website can help you capture subscribers. Once subscribed, they’ll receive messages that constantly remind them of your company. By using proven, consumer-driven inbound marketing methods, you’ll be able to attract new business and grow your sales to new heights.