The Best Times to Post on Social Media Sites
The age of technology and the ease of access to computers and other internet-connected devices enables users to pin, post, tag, tweet and update at any hour of day or night. In a world where friends, family members, acquaintances and co-workers stay in touch through social media, sites like Facebook, Twitter, Pinterest and LinkedIn are vital to lines of instant communication that businesses rely on to remain present, relevant and connected to current and potential customers alike. Marketing-related posts on social media sites are most effective when businesses post them at certain times of the day or on specific days of the week.
The Facebook newsfeed, and its rather complicated algorithm, makes the appropriate timing of posts tricky to navigate. The default newsfeed operates in a non-chronological order; posts do not appear according to any specific timeline. However, there are a few key days and times that posts tend to receive the greatest amount of attention and the most likes, shares, and comments.
In general, Tuesdays seem to be the worst days of the week to post, regardless of what hour. During the rest of the week Monday, Wednesday, Thursday and Friday your business will find the greatest amount of success posting between noon and 3 p.m. For Saturdays and Sundays, strive to release pertinent posts between noon and 1 p.m.
Depending on the type of business you have, different days and times could be more optimal. Use Hootsuite Analytics or Facebooks Page Insights to measures the days and times that are most effective for your specific business or industry.
[Twitter](http://www.twitter.com runs on a somewhat more chronological timeline, but the durability of the average tweet is fairly short, usually much shorter than that of the average Facebook post. Once your company sends out a tweet, it will, on average, reach approximately 75 percent of its audience in less than three hours. The best way to maximize a tweet’s efficiency is to get it in front of as many viewers at once as is possible. This is where knowing the optimum times to send out tweets becomes vital to the success of marketing campaigns on Twitter.
Much like Facebook, optimum timing seems to fall between noon and 3 p.m., with the hour time period between noon and 1 p.m., Monday through Friday, being the most popular time to tweet. Because the early third of the optimum tweeting period is the most popular, that is generally the time period when Twitter is most saturated with new tweets. Wait until the later portion of the three-hour block may let your tweet stand out and be more easily spotted by potential customers.
Location affects everything, because these optimum periods are true for each respective time zones. If you do business internationally, consider having a Twitter handle for each region to reach a global audience at the best possible times.