2018-03-20 14:55:39 Social Media English Learn why Periscope should be part of your social media strategy as you build your brand. Use Periscope to offer live videos and... https://d1bkf7psx818ah.cloudfront.net/wp-content/uploads/2018/03/19124834/Entrepreneur-Updates-His-Periscope-Account.jpg Small Business How-to: Use Periscope to Connect With Customers

Small Business How-to: Use Periscope to Connect With Customers

1 min read

Periscope, a live video streaming app owned by Twitter, might be the missing social media link you need to connect to your customers. The Periscope app, which is available on the iOS and Android platforms, is a simple and elegant way to show off your products and strengthen customer engagement.

Social media lets you engage with your customers in unique ways. Live video forges an authentic bond with potential customers as you let them into the behind-the-scenes life of your business. When you your viewers how the doughnuts are made, how to use your new piece of fitness equipment, or what it’s like to create new tattoo art, they get to know you in a personal way and want to come back for more. Strengthen customer engagement by asking for questions from your audience before you go live, and answer them on the air.

Periscope is an ideal venue for demonstrating your products. Now you can harness the fascination people have with infomercials as you direct your live demos straight to the people most interested in what you offer. Show how to use that juicer to make a healthy smoothie, demonstrate the 14 ways to tie that beautiful scarf, or give parents a hand with a live video that walks them through the steps of assembling that new bike.

You can also build a community on Periscope by sharing the videos of influencers in your field. Create videos that they can share as well to introduce their followers to your brand. Your video content can do double duty when you repurpose it on your other social media channels, and you can keep building your mailing list as you collect new viewers.

Incorporate Periscope into your social media outreach to foster customer engagement and bring them behind the scenes of your company.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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