When it comes to your small business, you may be wondering how to keep up with your social media marketing. How can you be in many places at once? Numerous marketing platforms and a limitless number of potential clients can be streamlined with two simple apps: Zapier and ManyChat.
ManyChat is a Facebook Messenger app that automatically responds to client inquiries. If you find yourself (and your staff) repeatedly answering the same questions, this app is the perfect complement to your current messenger account. You can design answers specifically tailored for your brand. If an incoming question falls outside the range of the automated answers, ManyChat alerts you that an individualized answer is required. ManyChat can also request email addresses, names, and much more from a user — promoting them to sign up for webinars, download e-books, or become a newsletter subscriber.
Zapier takes ManyChat to the next level. The information acquired on ManyChat is sent through Zapier to other platforms. Think of Zapier as a giant super-connector, or a virtual hub information transfers through to a new destination. Zapier can send an email address obtained on ManyChat to your Gmail business account and save it as a new contact automatically. Zapier can simultaneously add that interested client’s email address to your newsletter subscriber list on MailChimp. You can choose which marketing platforms Zapier interacts with and which actions it will take, depending on the client’s response.
The beauty of this integration? Your business can funnel information directly from the client to the appropriate platform(s) — without you lifting a finger. Your client’s information is effortlessly transported and activates an exact marketing response, according to your previously selected preferences. Setting up the ManyChat and Zapier apps is simple and easy. Once your client says "yes" to your request, these apps can do the rest.