Patients have plenty of options when they’re looking for physical therapists. It’s important to market your practice and make it stand out from the crowd. If you’re just starting out or your budget is tight, you might not be able to afford a high-end ad agency to brainstorm campaigns for you. You can promote your business for free on social media using methods that require little to no planning or setup. Social media marketing is low-cost and easy to implement, and it allows for instant results tracking and making adjustments on the fly.
Facebook pages give your physical therapy practice exposure and let you build relationships with current and prospective patients. Rather than posting promotional content all the time, add in a mix of educational tips and fun viral videos. Your fans are likely to share some of these posts, leading to even greater exposure and more fans. Posting informative content, such as links to relevant articles, infographics about conditions you treat, or videos of exercises, shows that you’re an authority in the field and that you care about providing value to your followers, even if they aren’t paying you. Your business’s Facebook page also provides a forum to display your customer service skills. Engage with customers when they post questions and comments on your page. It should be a two-way communication medium, not just a place for you to convey advertising messages.
Facebook may be the king of social media sites, but Instagram is the fastest-growing. It is especially popular among millennials and younger users who prefer its simplicity and photocentric interface. Instagram’s hashtagging feature lets your posts be seen by people who are searching for a particular trending topic. This can work to your benefit as a physical therapy practice. Say there’s a half-marathon or mud run taking place in your city. You could post encouraging memes to the participants or tips to perform well and avoid injury, and hashtag the event. Even if people aren’t following your page, they’ll see your posts when they search for the event, and they’ll see the value you provide.
The check-in feature on social platforms such as Facebook offers a way to use your current patients to gain exposure. When they check in from your business, it posts to their friends’ feeds, many of whom may not have heard of you before. If the patient adds a comment complimenting or promoting your business, it’s even better. Ask satisfied patients to consider doing a check-in to let their friends know where they go for physical therapy. You could even offer discounts or other perks for checking in. For a more passive approach, simply place a sign in your lobby reminding patients of the check-in feature. Marketing your physical therapy practice is crucial for standing out from the crowd. Learn how to use social media lean marketing methods to do so for free.