Everywhere you go, you see people tuned into their mobile device, watching videos and more. This is so prominent that, by the end of 2016, the majority of video views took place on mobile devices (compared to desktop views). How can you benefit from the turning tide of mobile videos? Get your business in the mobile market through video promotion.
Use Mobile Videos to Promote Your Business
Mobile videos illustrate a point: your business is on-the-go, just like your customer. Mobile videos should be relatively short. After all, holding a phone is only comfortable for so long. Bear in mind that your viewers are likely busy when watching your clips. Fit your videos into their busy circumstances by refraining from over-the-top graphics and sounds. Be succinct, clear, and avoid background noise.
When producing your videos, keep your audience in mind. Some viewers may listen without watching the screen. Others may watch the video with the sound off. You can design your videos for either occasion. (Tip: promote your silent videos during work hours.) Headlines, slides, and product images can be introduced, or kept out of the picture. However, you always want an eye-catching title and good thumbnail image. First impressions go a long way.
Choosing a Media Market for Your Videos
YouTube, Facebook, Vimeo… your options for promoting videos exist in multiple markets. Which is the best? It depends on
1) your clientele, and
2) your content.
First, consider what your current marketing assets are: do you have a large Facebook following? Or a robust email subscription list? In the beginning, play to your strengths. If your clients and colleagues are largely connected to you on LinkedIn, publish your videos there. When you simultaneously promote your videos on Facebook, Vimeo, YouTube (and more), you can compare the feedback and engagement rates. Which medium receives the most attention? Double check your video lengths. Do longer videos perform well on one platform, while shorter videos excel on another?
Also, try your hand at A:B testing. Send different video links to your email subscribers, and see which marketing platform they best respond too. You may be surprised by the data. Your current email list may not only prefer YouTube videos, but also then subscribe to your YouTube account. A:B testing removes randomness and gives you a defined direction for future efforts. A:B testing is also excellent for content material.
Content Ideas for Mobile Videos
You may be wondering what content to share on your videos. You can begin with your blog. Take you existing article content and give it a fresh spin with video marketing. Break the content into multiple videos and promote your own series. You can also invite guest speakers to join you for short webinars. As an expert in your field, you may even charge a subscription fee for video tutorials and training.
Live stream gives your audience the opportunity for live interaction. You can also request questions from your subscribers, and create quick videos with the answer. "How-To" videos offer the opportunity to illustrate your expertise — with hands-on instruction. Towards the end of each video, feel free to include a call-to-action. This can be best accomplished with an incentive: such as coupon, discount, or free prize. In all your videos, adhere to proper video protocol to make the most of every recording.
With mobile videos, your business is virtually everywhere. Your clients can tune in at any moment and refer to your expertise. Mobile videos give you the chance to be there for your customers, no matter where they are.