Months of preparation and long hours finally pay off with your business grand opening. It’s your chance to show off your business and start with strong sales. Generating excitement online and adding unique touches to the opening encourage the community to show up when your doors open.
Building anticipation through online promotion before you officially open helps increase your grand opening attendance. Start working social media channels immediately by providing valuable content. Engage with your early followers by responding to comments and questions. Other online strategies include posting photos and updates on progress, profiling products, and sharing your company’s story. Encourage followers to invite others to your page to grow your fanbase. When you have a solid opening date, create a Facebook event to secure RSVPs and share details.
People may want to attend your opening event for your amazing goods and services, but it doesn’t hurt to add incentives. Promote special discounts or giveaways planned for the event. Examples of offers include discounts, special sales, product samples, and prize drawings. Make it feel like an extravagant event by filling gift bags with informational packets and samples.
Special events on grand opening day help attract more customers. Invite a local celebrity or radio station by contacting them directly. Choose media or local celebrities who might like your business themselves. If you’re opening a natural food store, invite a popular local blogger who writes about natural living. You can also send a basket of sample products with the invite. An official ribbon-cutting ceremony is a traditional option. Other ideas include product demonstrations, family-friendly activities, and product testing.
Make opening day a little less stressful with a soft opening or VIP event before the official start date. A VIP event gives your early supporters a first look at the business before the general public. Curate your VIP list from your social media channels. You can advertise the VIP event on social media and ask followers to RSVP for all the details. Friends, family, acquaintances, and media personalities also work well on the VIP list. The early event helps stir up buzz and lets you work out any kinks before opening to the public.
Starting your grand opening promotion early helps you bump up the attendance numbers. Make the event appealing with little extras that make customers want to show up, and you’re off to a solid start with your new business.