2016-11-25 00:00:00 How to be Successful English Research your competitors to identify opportunities to offer niche products and services. Your expertise can also help you discover... https://d1bkf7psx818ah.cloudfront.net/wp-content/uploads/2017/03/08214749/Small-business-owner-on-red-food-truck-holding-box-of-food-supplies.jpg Finding Your Niche For Small Business Success

Finding Your Niche For Small Business Success

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Operating in a niche market can give a small business a higher probability of success and an edge in the marketplace. Having a niche makes it easier to identify exactly what to sell and gives you greater visibility among your target market.

To find your niche in a crowded marketplace, consider your expertise. With a background in culinary arts, for example, you may find greater success selling imported bakeware than general cookware and utensils.

Observing your competitors can also help you identify a niche for your small business. Nobody’s business is perfect, so you may find a niche among the gaps in your competitors’ product and service offerings.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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