For as little as the price of a single item from their inventory, many Canadian businesses are finding success using the nontraditional marketing approach of engaging social media influencers. Traditional techniques such as placing ads in glossy magazines, vying for attention from reporters at the local daily paper, and going for the hard sell with direct marketing are tried and true, but they are losing their importance as a new, more powerful marketing strategy has begun to achieve dominance across many diverse markets.
Every day, more companies discover the quicker impact of enlisting the aid of top bloggers with large audiences and the emergent consumer influence of prominent individuals on sites such Instagram, YouTube and Twitter. Social media, including blogs, image sharing and video uploading sites, don’t rely on editorial calendars. Because they don’t require months of lead time to get a product in front of an audience, the process can be much more economical and lead to substantial profits.
Reaping a benefit from social media influencers can be as simple as providing a free product or paying a small promotional fee. In exchange, the influencer mentions your company and product name in a "shout-out." They also say a few nice words about your product (words that you have conveniently provided), and they tell their audience to check out your website and buy your product. With an affiliate arrangement, you provide each influencer with an individualized code so that their followers can get a discount and help you track the source of your sales. By incorporating influencers into your marketing strategy, your company can expand your outreach and increase sales faster and easier than ever before.