In the digital age, consumers take to the web to find out your company’s or brand’s reputation, which helps then decide whether to do business with you. Follow these tips to monitor your business’s online reputation:
- Receive alerts whenever someone mentions your business or its executives online. You can set up tools such as IFTTT and Google Alerts to receive such alerts by email or text message.
- Monitor your social media channels. You can use Hootsuite to monitor your own social media channels or a tool such as IceRocket, which allows you to search a wide range of social media channels and blogs for mentions of your business or brand.
- Engage users who have made positive and negative mentions of your business politely. Having positive exchanges with people casts your company or brand in a positive light.