Offering free online webinars is a great way to draw people’s attention to your small business, and is a very effective means of strengthening customer relationships with existing customers. One of the key benefits of a webinar is it enables you to actively engage in conversation with your audience in real time. Webinars are an easy and enjoyable way to communicate valuable information to the target audience of your small business marketing strategy. Holding a webinar raises your online profile and helps to establish you as an authority and obtain credibility for your business. With the help of any of a number of available webinar software programs, you can handle scheduling, invitations, conduct the webinar, and even record it to make it available to people unable to attend the live event.
One of the most well-known and popular webinar software programs is WebEx, which features an easy user interface and also offers the benefit of integration with marketing software programs such as Act-On. However, there are several other webinar programs to consider, and you may find one of the alternatives to WebEx more suitable. One drawback to using WebEx is some attendees report having trouble downloading the player, making it difficult for them to access the webinar.
AnyMeeting is software specifically targeted at small businesses. It features a variety of services that allow you to handle a webinar from beginning to end. This includes the capability to send out custom registration forms, share presentations, record and share webinars, and even sell tickets or passes to your company’s webinars through PayPal integration. There are three pricing tiers for the software: Meeting Lite, Meeting Pro, and Webinar Pro, with the highest tier being the only one to truly offer full webinar services. The two lower tiers enable users to conduct small online “meetings,” with four individuals being able to attend in the lowest, free tier. The middle tier allows up to 30 attendees, and could be used for a small group webinar. The highest tier allows you to select your maximum attendee limit.
GoToWebinar is another option for webinar software; however, it is scaled more toward companies that are slightly larger or growing quickly. Much like with AnyMeeting, it has three price-point service tiers to consider. The primary differences between the two programs is the maximum number of attendees per tier and the price per tier. GoToWebinar includes much of the same webinar services and features, also offering customized branding, desktop sharing, and full reports after each session. Because there is a substantial price jump from one tier to the next, and because each tier is based largely on how many attendees sign up for each session, it is best to start with the lowest attendee bracket first, which permits up to 100 attendees. If you choose to utilize the program’s monthly plan, you can quickly and easily jump up to the next tier if you find your webinars are reaching the maximum attendee limits.