Today’s consumers are visiting brick-and-mortar businesses less and shopping at websites more. Online shopping is quickly becoming the new standard, and it’s critical that you take steps to keep up. The vast majority of your company’s potential customers and clients use smartphones frequently, so it simply makes sense that your online presence also reaches mobile consumers. If your website isn’t optimized for smartphones and tablets as well as desktops and notebooks, you’re missing out on a huge market.
Increase Engagements with Mobile-Friendly Website Design
A solid mobile website design boosts your hits, clicks and impressions, which naturally leads to conversions and increases your bottom line. Quite simply, if your website doesn’t load fast on a phone, potential customers or clients move right along to your competitor’s website. Conversely, a smooth, fast website increases the duration of customer visits.
Instill Confidence in Visitors
These days, people expect responsive mobile sites. If they’re not able to access your site, they don’t just shop elsewhere; they also lose trust in your brand. Often, websites optimized only for desktop and notebook computers end up causing glitches or errors on mobile devices. A solid web presence adds legitimacy and reputability to your company.
Make Products Immediately Accessible
In today’s digital world, the lines between in-person and online shopping are blurring. For example, a person might visit a store to try on clothes and then buy them online later. In fact, they might even place an order online while they’re still out shopping. It’s so important that your products are always available for impulse purchases. If a potential customer has to wait until they get home to place an order, there’s a strong chance they might lose interest or forget by the time they get to a computer. Additionally, making your website design mobile-friendly ensures that your customers can browse your products or services 24/7. After all, plenty of smartphone users do their shopping late at night in bed.
When someone is already on their phone, they’re much more likely to respond to phone-based calls to action. For instance, consider optimizing your mobile website design to make it easy for visitors to subscribe to your social media outlets. Another idea is to offer incentives to encourage mobile users to sign up for your marketing lists. For example, offer a one-time coupon for signing up for text message alerts or an email newsletter.
Boost Search Engine Ranking
Your ranking on popular search engines can make or break your business. When potential customers or clients are searching for keywords relevant to your business, you want to be the first name on the list. If you don’t have an optimized mobile site, your company’s name might not show up at all when customers use certain mobile search tools.
Improve Customer Service
Modern shoppers expect exceptional customer service, and if you don’t provide it, they simply move along. The foundation of excellent customer support is accessibility. Even if your customers or clients don’t need to reach you now, they shop much more confidently knowing they can get in touch easily in the future if necessary. Give them peace of mind by being as available as possible. Upgrading your website for mobile users is affordable these days, and you may even be able to do it yourself. Go the extra mile for your customer base, and you may end up surprised by the results.