Grab a bigger slice of internet traffic by tailoring your website to rank well in voice search queries. Google reported that 50 percent of global searches happen on mobile devices, and voice queries make up roughly 20 percent of those searches. Small businesses can tap into this growing market by creating content that mirrors common search behavior.
Search engines rely on AI technology and automated data engines to figure out the meaning and context of a search. Imagine a local person who asks for “ideas for hosting a party near me.” The search results may include local venues and party supplies stores or theme and decorating ideas. An effective website has to have easily scannable and relevant content to show up in these results. Here are three ways you can improve site visibility to get more search traffic:
- Structure your website pages, headings and tags for quick indexing, so search engines know exactly where to look for specific information.
- Claim your Google My Business page to keep contact and location details up-to-date across searches, review sites and GPS mapping tools.
- Choose a responsive website design that can automatically adapt to mobile devices.
Voice searches are often longer and more conversational than typed queries because users can conduct hands-free searches while multitasking or driving. Test out longer keywords that closely match a user’s intent for better search rankings. For example:
- Use detailed meta descriptions to target the featured snippets at the top of results pages.
- Create comprehensive FAQ pages with common questions to get hits for long-tail keywords while providing clear context for search engines to judge your page content.
Most importantly, think about what your audience wants and how customers are likely to phrase queries. Few people speak like scientists or literary professors in a voice search. Stick to simple, natural language that sounds like a human. In the long run, writing highly targeted website copy that offers value to your customers is the best way to consistently reach the top of search results pages.