A great domain name can take your business website to the next level. When your domain is memorable, relevant, and easy to remember, your customers can find you much faster. And when selling in Canada, that’s a big deal — after all, over half of Canadians are online for at least one hour per day.
For a Canadian business owner, the Canadian Internet Registration Authority is a great first stop when choosing your domain name. CIRA manages all .ca domains, which tend to be more readily available than .com domains. Plus, with a .ca domain, you can let customers know you’re a Canadian company.
If you’re coming to the process for the first time, domain name selection can be surprisingly complicated. Whenever possible, start with your company’s name. It’s a natural fit, easy to remember, and easy to add to your marketing materials. If another person or company has already taken your name, try an alternate version. For example, instead of SmithMarketingAgency.ca, you could try SmithMarketing.ca or SmithAgency.ca.
Another option is shortened spellings. If your name contains the word "business," you might replace it with "biz" in your domain name.
When a variation of your name isn’t available, try keywords. Think about what your customers might search for to find products like yours. If you sell home repair services in Toronto, you could look for HomeRepairToronto.ca or RemodelToronto.ca.
As you consider each name, remember that the simplest option is almost always best. Need a final test? Try saying your domain out loud. If it rolls off the tongue and is relevant to your business, it’s probably a good fit.