The year 2016 was a big tipping point in the world of internet access. That was the year in which more internet users began to access websites through mobile devices than on traditional desktops. If you want your small business to connect with online users, your small business website must be optimized for a mobile audience. Mobile-friendly websites keep your website’s visitors on the site longer. They also provide your users with a positive view of your company, ultimately giving your business an advantage over competitors. If you’re not optimized for mobile, you’re probably missing out on potential business.
When designing a mobile-friendly website, decide whether you want a responsive or adaptive design. With an adaptive design, you create a separate website for your mobile users. Since they include a distinct domain, a distinct design layout, and sometimes even different written and visual content compared to a desktop site, adaptive websites are more expensive on the front end. When mobile users type in your domain address, an adaptive website recognizes the type of device and redirects them to this separate site. Many businesses and online visitors find that adaptive websites provide a superior experience.
After you run the numbers, you may want to start with a responsive website. Responsive websites are more affordable and easier to create. With this method, your business maintains the same domain name and site for both mobile and desktop users. So what’s the difference? A responsive website is programmed to adjust your content based on your website visitor’s screen size. A visitor using a cellphone may view a completely different layout than someone using a tablet.
Whether you choose a responsive or an adaptive design to power your small business website, it’s important to factor in your budget and familiarity with computer programming. Many small businesses choose to use a mobile-optimized website template or hire a website developer to complete the mobile optimization process.