Billions of Google searches each day make for plenty of opportunities to land in the results of your potential customers through organic visibility. When you rank at the top of the search results organically, consumers are more likely to click through to your website and give your brand a try. Improving your organic visibility helps increase your website traffic, which may lead to increased sales and conversions.
Websites that end up in organic search results are those with strong search engine optimization. Choosing targeted keywords that relate to your small business is a starting point for improving your SEO. Only use keywords that are relevant to what you do. Stuffing your website with irrelevant keywords can hurt your rankings in search results and disappoint visitors who want something different than what you offer. Think about the searches your target audience my use to find your business, and incorporate those phrases naturally into your content.
Establishing a content marketing strategy to expand your website content is another way to improve your organic visibility. You can offer useful information through a variety of formats on your website. Some options include a blog, resource section with articles, case studies, white papers, product instructions, and videos. These additions to your website give you more space to incorporate your selected keywords, so you can rank even higher in the search results.
Additional opportunities for quality and keyword integration come in the details of your website. Use your page titles and meta descriptions to optimize organic visibility. Add descriptive ALT tags to incorporate keywords. Customizing your URLs to shorten them can also help you rank higher.
The quality of your content should never suffer for the sake of keywords. Everything on your website should be something a human wants to read. If you’re creating content just to catch the attention of search engines at the expense of readability, consumers who do land on your website won’t stay long.
By leading consumers to your website through organic visibility, you gain trust and receive increased traffic. Audit the SEO of your current website to identify areas for improvement, and work to continually improve your content.