A small business blog can help you build your brand and promote your company, whether you own a small business or are a freelancer or another independent professional. Not all blogging platforms are created equal; some platforms are easier to use than others, and some blogging platforms charge users fees to use their services. Consider the following tips when selecting a blogging platform for your small business.
WordPress.org is a popular choice among business owners who want complete control over their blog’s look and functionality. You need to purchase your own hosting package if you want to use this option to set up your small business blog. Hosting packages are cheap, with some costing as little at $4 per month, depending on the provider. WordPress.org comes with a wide range of easy-to-install free and paid custom templates and plugins to boost your blog’s functionality. The platform works best if you blog solo or delegate blogging to a small team.
Platforms such as WordPress.com, Typepad and Squarespace are fairly easy to use, but you’ll need to pay a fee to use a custom domain and incorporate your own branding. Squarespace and Typepad are relatively inexpensive options as far as hosted blogs go; you pay a nominal monthly or annual fee to use the service. On WordPress.com, you can launch a very basic blog with no custom URL and few branding options at no cost, but you could pay more than $3,000 per month for a large-scale, branded business blog. Plug-and-play hosted blogs typically have limited functionality.
You might consider launching your blog on Blogger, one of the oldest blogging platforms around. This budget blogging option integrates seamlessly with Google products such as Analytics and AdSense. Blogger is free to use, and you can buy a custom URL for your blog. Blogger templates offer very limited customization and functionality. Still, Blogger may be an option if you’re just starting to blog, and you can always transfer your content to a more robust blogging platform down the road.
Content Management Systems
With a significant IT background or the budget to hire an IT staffer, you can launch your blog on Drupal or Joomla. Such platforms offer blogging features and as well as content management functionality that runs behind these scenes. Blogging on a content management platform works well if you have a large marketing content operation and multiple contributors. If you run a news website, for example, you might use on a content management platform to assign articles to certain writers and editors.
Social Media Supplements
You can also blog on social media platforms such as Tumblr and LinkedIn. However, having a blog on your own website with your own URL and branding is like having your own media outlet that allows you to speak directly to your audience. Social media blogging platforms, on the other hand, have millions of participants who may drown out your voice, especially if you don’t have a lot of followers. Still, social media platforms work well as places to promote your brand to wider audiences.