In the online age, business success often hinges on the quality of your company’s website. Your site gives your current and potential customers a place to go to better understand your business and get the information they need to decide whether they want to do business with you. For your website to work as a catalyst for sales, it needs a simple, user-friendly design and a few key elements.
Your website should have a strong domain name. Your domain name is the web address where customers will find you online, so it needs to be memorable. While the domain name you choose depends on availability, you have options. Avoid adding extra words or words to your domain name that can be misspelled easily. It’s also a good idea to avoid using numbers unless they are a part of your companys name. Keep your web address as short and sweet as possible.
Another great tool you should include on your website is an opt-in box. This is a simple prompt that asks visitors to give you with their names and email addresses so that they can join your mailing list to find out about special offers or promotions. Its a great starting point for building an email marketing list to reach out and connect with more potential customers.
Arguably, the most important part of any business website its content. Your website may be a potential customer’s first interaction with your company, so publish content that makes a good impression. Specifically, think about publishing a page with few lines about who you are, as a company, and what you do. You might also publish your company’s mission statement detailing your goals and values. This gives website visitors with a better understanding of your company, which has the potential to inspire them to do business with you.
If your website is a bear to navigate, potential customers will probably click away. To make your website sticky, make sure it offers easy navigation to help visitors find what theyre looking for quickly. In most cases, having fewer links, words, and places to click is the simplest way to avoid a cluttered website.
If your business has an e-commerce website, make sure to include a comprehensive list of your inventory. Depending on what you sell, it may be a good idea to include pictures and a brief product description for each item. These help customers make informed buying decisions, which lowers product returns and increases customer satisfaction.
If you run an online-only business, consider embedding a payment app on your website for fast payment and easy invoicing. Make sure that your payment processing app has top-notch security features to inspire customers to use it. Put some thought into creating your company’s website. A well-designed website can attract more customers and increase revenue.