2017-03-01 00:00:00 Website English Learn how SEO can boost your website's ranking in search results. Employ an SEO strategy to increase awareness about your business. https://d1bkf7psx818ah.cloudfront.net/wp-content/uploads/2017/06/08214205/Business-Owners-Discussing-Search-Engine-Optimization-Strategies-For-Ecommerce-Business.jpg What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

1 min read

As far as search engine rankings go, it’s better for a webpage to get a higher ranking in search engine results. Search engine optimization refers to the activities used to boost search engine rankings of a website’s content. SEO should not be confused with search engine marketing, which is the practice of using paid advertising to increase a website’s visibility in search results.

Keywords play an important role in SEO. Keywords are words or short phrases representing the information web users search for on a particular topic. For example, if you sell barbecue equipment, keywords in your content might be “gas grill reviews” or “winter grilling tips.” Your website content needs to incorporate a few well-considered keywords to rank in search engine results.

You might want to pay for some SEO-related activities; for example, you might pay a service to get keyword ideas for your content. Link building is also an SEO strategy that can boost search engine rankings. You build links by publishing high-quality content that authority websites want to include in their articles. If you run a solar business and publish an article about easy solar upgrades for the home, for example, you’d get a search engine boost if a link to your article appears on an authority website such as HuffingtonPost.com or CanadianBusiness.com.

As a small business owner, you can use SEO to gain online exposure for your company and find new clients and customers for your business.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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