2016-11-21 00:00:00 Writing English Follow these best practices to write letters of appreciation for building customer loyalty for your brand. https://d1bkf7psx818ah.cloudfront.net/wp-content/uploads/2017/03/08214812/Businessman-Brainstorm-Customer-Appreciaton-Letter.jpg How to Write a Customer Appreciation Letter

How to Write a Customer Appreciation Letter

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As a new small business owner, sending letters of appreciation can be an effective way to gain repeat business and build your brand. Follow these tips to write simple appreciation letters:

  • Personalize your letter by addressing your customers by their first names, such as “Dear Anne” or “Dear George.”
  • Get right to the point by saying thank you; for example, “Thank you for visiting our store,” or “Thank you for purchasing (name the item).”
  • Alternatively, thank your customers for their patronage over a long period of time: “Thank you for your patronage this year.”
  • End the letter by extending thanks from your entire staff: “On behalf of everyone at (name your company), we appreciate your business and look forward to serving you soon.”
  • Sign off with your first name (“Sincerely, John”), which further personalizes the correspondence.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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