As a freelance writer, you get to experience the flexibility of working from home on your own time. But before you start earning money, you need to bring on clients. A good way to market to prospective clients is to share your writing prowess online through a personal blog. Of course, launching your freelance business with a blog doesn’t just mean you’re writing about what you ate, and what you love to do in your spare time. On the contrary, your freelance writing blog needs a professional appearance with strategic features to help you appeal to future clients.
Choose Your Niche
A quality blog almost always focuses on a particular niche, which attracts clients and online readers who are looking for consistent content. Consider what topic or topics you are passionate about or that you’re familiar with. Then, focus your blog on one or two of those topics. That way, you’ll show potential clients that you’re a subject matter expert.
Find a Platform
Your blog needs a home on the internet, which is where your blogging platform comes into play. Free blogging platforms sound tempting, but your blog could lack a professional look if your URL is simply a subdomain of the free platform. To remedy, invest in a self-hosted platform such as WordPress, or an all-in-one platform with hosting included, such as Squarespace. When you choose an all-in-one platform, you get a custom domain name, which gives your blog a legitimate look.
Brand Your Blog
Once you have a platform, it’s time to think about marketing and, in particular, branding techniques. Using branding tactics helps your blog maintain a consistent voice, so consider the type of writing you want to do when developing your blog’s brand or personality. For example, if you want to do technical writing, replicate that tone in your blog. If you prefer lifestyle blogging gigs, create an engaging, relaxed brand that fits that genre.
Branding includes things like the colors, fonts and look of your blog, plus the wording and tone you use when you write.
Create Quality Writing Samples
The content you write is the heart of your blog and essentially serves as your portfolio. Therefore, make sure you craft every post with quality in mind to prove you can handle professional writing.
Since great blog content is useful, actionable and easy to read, try using subheads and bullet points helps break up the text to make it easier to scan. Also, it’s always a good idea to add photos and video to your blog, but make sure you have permission to use stock photos and include proper attributions to avoid legal issues.
What you say and how you say it are vitally important when crafting content. Avoid complaints or negative writing, instead focusing on clean, professional, and accurate prose.
Help Clients Find You
Creating a blog doesn’t automatically fill your inbox with freelance writing gigs. Many times, you have to guide clients to you, which is often done with the help of keywords. You might create an About Me page with keywords a potential client might search for, such as "freelance writer" or "business writer."
Another strategy is to include a Hire Me page on your blog that includes information on the type of writing services you offer and how potential clients can hire you for their writing needs. Include information about your writing experience to build confidence in your freelance business. Also, offer multiple ways to contact you, including a website form, email, Skype name or phone number.
Your personal blog becomes your growing portfolio for your freelance writing business. Always approach your blog with professionalism and consistency to help attract prospective clients.