Are you having trouble attracting attention to your small business? Do you feel overwhelmed by the prospect of setting up a regular blog? Maybe it’s time to consider guest blogging.
Guest Blogging vs. Traditional Blogging
Anyone who maintains a blog on their personal website knows how difficult it can be. Writing fresh material is challenging enough, but bloggers must also be keen on search engine optimization tactics, page rankings, web formatting, social media maintenance, and (if you manage to attract a readership) managing comments.
The time drain can be just as daunting as the required technical know-how. Then, you have factor in the competition. Though it is difficult to estimate, some guesses put the total number of blogs in the world at over 150 million. In fact, there are millions of new blog posts written every single day.
Rather than fighting against that current, many freelance writers and small business owners find it easier to promote their brands by writing material on blogs that already separated themselves from the pack.
Using Established Platforms for Your Benefit
Let’s say you run a small financial advisory company. You have a website and a logo, and your business has good client relationships and cash flow. Your biggest problem is marketing; you know how to build customer relationships, but you don’t know how to get your product and your expertise in front of new eyes.
One option would be to set up a blog, promote it on social media, tinker with your statistics and hope some posts catch fire. Another, more practical option would be to receive guest authorization to post directly on Forbes, Investopedia or some other major investment platform.
Finding the Right Guest Blogs
Remember, you don’t want to guest blog just anywhere. The best guest blogging opportunities occur among websites that speak to your area of expertise, generate real interest from its readership and give you quality credit and back-links.
Here is a list of characteristics that good guest blogging opportunities should have:
Guest authors receive credit, have a short bio and link to website/other work.
The editor can share clear guidelines and deadlines for guest posters.
The content is within your areas of expertise.
The website carries name recognition within your target field.
Prior guest posts generated comments and social media shares (such as Twitter, Facebook, LinkedIn or Google+).
Reaching Out to Guest Blogs
Once you have identified some quality platforms on which your guest posts could appear, you may be tempted to email the editor right away and ask how to get started. This tactic may work for some smaller websites, but it is common practice among reputable websites to have an article pre-written to share with the editor.
Perform some due diligence before writing your draft blog. Some websites are very picky about tone, hyperlinks, length, grammar style, and whether or not to use listicles, among other rules.
Follow instructions (when available) while communicating with the blog owner or editor. The most popular websites receive substantial traffic from eager guest bloggers, so they draft a series of steps for bloggers to follow when applying, and they only consider posts from those who complied.