If you want to land high-paying clients, you should master the art of writing amazing freelance proposals. Your proposal should include all of the project details your potential client needs to know. But a well-written proposal doesn’t need to be fancy to be effective. It just needs to prove to your potential client that you’re the right person for the job.
Grab Their Attention Right Away
You want potential clients to read through your proposal, so it needs to grab their attention immediately. One of the best ways to do this is to use statistics or little-known facts that apply to the project. For example, if you’re a freelance writer who is writing a proposal for a project to complete blog posts on a weekly basis, you could say something like, "Compounding blog posts generate 38 percent of blog traffic, which is why you need posts with long-term relevancy." Then, reel them in even further by offering examples of evergreen blog posts you’ve written and how these posts have continued to drive traffic to a website year after year.
Emphasize the Benefits
Proposals shouldn’t look like a resume. They should tell the client why you’re the right person for the job, while explaining the benefits of working with you. So before you craft your proposal, consider taking a few minutes to think of a few things that may make you stand out. For example, if you’re a freelance graphic designer, you might explain in your proposal that you provide clients with five different logos or ad images that you help them split test to determine which one works best for their company. This way the company is only spending money once to find a design that works instead of working with multiple designers until they find the right fit.
You should also explain to potential client the benefits of the work you’re doing. For example, if you’re writing blog posts for a client, you might explain that writing weekly posts helps keep their company fresh in the minds of people in their target market, or that consistently creating fresh blog posts filled with helpful information and statistics helps their company establish itself as an authority within its industry.
Set a Pace for the Work
When you’re writing your proposal, you should try your best to explain your working process to your client. To do this, you should lay out your strategy step-by-step. For example, if you normally ask for 50 percent of the payment upfront, your proposal should say something like, "Once your deposit is received, I’ll begin working on the first draft for your review. You can expect the first draft in your inbox within the next 48 hours." If needed, you should also include a reasonable amount of time for the client to get back to you with revision requests, how many revisions are included in your proposal, and the length of time it takes you to complete each round of revisions.
Give Them Options
Instead of including one price for your services, consider creating two or three packages that fit your client’s needs at different price points. This way your client can choose the option they feel best fits their needs. Keep in mind, if you’re working with a client for the first time, chances are, they won’t choose the largest package you offer. So if you have a monetary goal in mind for the project, consider making the package you’re happiest with the middle of the three options.
Remember, while it’s important for your proposal to be professional, you shouldn’t be afraid to let your personality shine through a bit. Being yourself helps potential clients know whether or not they can trust you, and that slightly deeper connection may be all it takes for you to win the gig.