3. Get on Google
Concepts like search engine optimization (SEO) and search engine marketing (SEM) are a major focal point for online retailers. But if your business is largely dependent on foot traffic, those marketing strategies may not cross your mind. Local search marketing, however, is an effective way to reach locals looking for products or services in their area.
One of the easiest ways to improve or even start your local search efforts is registering your business on Google My Business (GMB). Then add your key details like location, website, hours, contact information, business categories, photos, and reviews.
When potential customers turn to Google to find the perfect cup of coffee, trendy clothing, or handmade gifts, your business, along with directions and any other information you provide, will show up in their local search results.
4. Leverage social media
Using social media to grow your business isn’t a novel idea, but the community sentiment that often drives success is perfect for creating a buzz about your plans for Small Business Saturday.
Schedule posts, create events, go live on Instagram or Facebook, and get your followers involved. Your efforts should reflect the excitement of the season, the promotions you plan, and any special events you or your city have in store.
5. Invest in marketing
Social media is a form of marketing, but for many small businesses, marketing efforts must extend beyond online communities. Local newspapers, radio stations, television spots, or even some well-placed flyers can help you spread the word. This is particularly important if your business isn’t situated in a high-traffic location.
Small Business Saturday is only a few short weeks away, and if you haven’t already, it’s time to start planning and budgeting. In addition to traditional operational expenses, you’ll also need to factor in the increased cost of inventory, staffing, and marketing efforts. The more thorough your plan, the more likely you are to turn the Shop Small movement into big revenue for your business.
Plan your holiday strategy, check your budget, and evaluate your funding options, whether that means turning to existing capital or looking into short-term lending options, like QuickBooks Capital, that can help you raise awareness and have a high-earning holiday.