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You’ve heard the saying, ‘If you build it, they will come’. And it’s true—the time and effort you spend getting your business ready for its launch is critical to building a following of happy, loyal customers. So here are five tips to remember when building your business to make sure it’s ready to be a success.
- Get your pricing right
When it comes to charging what you (and your products and services) are worth, a little research goes a long way. These days, conducting a thorough competitive analysis is pretty simple. A quick search on Amazon and Google can show you how your prices compare with your competitors. Then, you have to think about the type of customers you want to market to and what they’d be willing to pay. Which leads us to the next tip.
- Know your customers
Who is your ideal customer? It pays to think beyond the obvious here. For example, if you sell handmade scented candles, you’re helping a multi-tasking mum instantly mask the odour of pets and children in the sitting room. You’re helping make her dining room ‘dinner party ready’ in mere minutes. You’re providing a lovely teacher’s gift she can always have on hand. Your candle, in other words, is making one woman’s busy, hectic life a little easier. Knowing who your customer is will then help you position your product or service in a crowded marketplace.
- Sell the dream, not your product
Of course, you know what you’re selling. Question is, have you identified the specific problem your offering will solve or the real, lasting value you’ll provide? You know who your customers are, and what they need. Now you can market your product in a way that enables your customers to see how it will help them to achieve their objectives. A customer is basically buying an outcome. Understand what that outcome is and deliver it, and you’ll be successful.
- Be yourself
How can you differentiate yourself from all the other products or services like yours? A keyword to remember is authenticity. Make sure your business is a reflection of who you are. Being authentic helps you make real connections with customers. And it makes it easier to market your product when it feels like you’re being yourself and talking in your own voice.
- Get your tech in place
This might seem like a no-brainer, but it’s essential to make sure your backend and operating systems are fully functional before your first customer hands over the credit card. Whether you’re using PayPal, an e-commerce platform or something else entirely, Make. Sure. It. Works. After all, we only get one chance to make a great first impression. So make your end-to-end service positive—and positively professional.
If you get these five things right from the start, you’ll be setting up your business to succeed from your very first customer.
Before you go
Are you customer ready? How will you prepare?
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