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It's Troubleshooting Tuesday: Facebook Ads... Friend or Foe?

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Content Leader

It's Troubleshooting Tuesday: Facebook Ads... Friend or Foe?

Momentumers, lead generation is the only way to scale to a million, so unless clients are begging to hire you to the toon of a million dollars in annual revenue - you have to learn how to generate consistent lead flow, and like it or not Facebook ads are your fastest path to lead generation cash. 

 

So tell me, have you tried paid advertising on Facebook or other social platforms? If so, what was your experience?

QB Social Ads.jpg

 Social advertising can be tricky, but if mastered, can be the exact lever to pull - all the way to a million or more! In my personal experience, once I mastered my audiences, copy, and offer, that's when consistent leads began to flow. 

 

REPLY and let me know what you experience has been so far. Have you been successful? Are you frustrated? Are you ready to try but aren't sure where to start?  Send me your thoughts and questions and let's get you into the lead generation fast lane ASAP!

 

@lynda@Peter_G_Stone@ElaineTay-TGW@PracticalSandy @Thehvacguys, and @BillJohnston, where are you on the social media ads topic? J. 

 

 

 

 

5 Comments
Super Contributor ***

Re: It's Troubleshooting Tuesday: Facebook Ads... Friend or Foe?

Hey Julie!

Facebook ads are definitely a challenge. Not having as much success as I had desired. A great deal of it is talking to the right audience but I don't want to be so "niched out" that no hears or sees me. Help!

Established Community Backer ***

Re: It's Troubleshooting Tuesday: Facebook Ads... Friend or Foe?

I'm right there with you, @ElaineTay-TGW! I feel like FB has gotten really, really good at marketing their advertising options to small businesses on their platform but in my experience the return on investment (even a relatively small one) just isn't that great.

 

I guess the main question is, are you selling a product or service or are you looking to widen your brand exposure? Seems you'd be using different metrics to assess the success of those different types of paid outreach.

 

@JulieatTheWELL, I've seen your boosted posts from time to time. What do you look for when deciding whether a Facebook promotion was worth it? 

 

@caronsbeach2@Kjordan@cruberti, I'd love to hear your take as well!

Established Community Backer *

Re: It's Troubleshooting Tuesday: Facebook Ads... Friend or Foe?

I have not used Facebook ads, but I definitely intend to increase this firm's exposure and using FB will be part of the marketing campaign. I have heard both positive and negative results from clients on the use of FB ads. Likewise, I have read the same in different forums I am in. I'm hoping that by hiring a firm that is experienced and reputable in this area it will work for my business. If the ROI isn't suitable then it can always be stopped. However, like someone said to me once "just because you had your heart broke once, doesn't mean you stop dating!" 

Established Community Backer ***

Re: It's Troubleshooting Tuesday: Facebook Ads... Friend or Foe?


@Peter_G_Stone wrote:

If the ROI isn't suitable then it can always be stopped. However, like someone said to me once "just because you had your heart broke once, doesn't mean you stop dating!" 


 

That's the spirit @Peter_G_Stone - there are other fish in the sea!

Content Leader

Re: It's Troubleshooting Tuesday: Facebook Ads... Friend or Foe?


@Peter_G_Stone wrote:

I have not used Facebook ads, but I definitely intend to increase this firm's exposure and using FB will be part of the marketing campaign. I have heard both positive and negative results from clients on the use of FB ads... However, like someone said to me once "just because you had your heart broke once, doesn't mean you stop dating!" 

 


GREAT attitude @Peter_G_Stone! Facebook ads ARE tricky and they DO work when you get them right. Hiring a pro is a smart decision, so instead of spending a ton of time on DIY trial and error, you'll absolutely achieve success much faster with an expert.   

 

Also, the critical thing that people don't consider when running ads is the lifetime value of a potential client - even on an annual basis.  If a client has an annual spend of $3K or more with you, it makes EXCELLENT SENSE to spend $100 or even a little more for a qualified lead. Most people try to get cheap clicks and then wonder why their FB ad spend seems like a waste, when the real miss was that they were not using the RIGHT STRATEGY. 

 

Let me know when you are ready to hit GO on ads to start scaling, and I'll point you in the right direction. CONSISTENT LEAD GEN is EVERYTHING when scaling, so I love that you are planning for this in the future!  J.